We wanted to show the world what real Canadian experiences were like so we offered the director's job to real Canadians, all 35 million of them.
Coverage: The New York Times, Fast Company, Mashable, Yahoo News, MSN, CTV, The Huffington Post and more.
Results: Over 65 hours of footage submitted, 1,000,000+ views after 4 weeks.
35 Million Directors Film
35 Million Directors Case Study
The Eatery - Poster Series
The Eatery makes unique sushi rolls.
Vancouver Police - TV
TV Campaign for the Vancouver Police Foundation.
The Making of Two Police Commercials
Shot and edited by John Larigakis Music by Atlas Sound
Volkswagen - Print
"Without Volkswagen Side Assist a lot can hide in your blind spot."
Power Smart - TV
TV Campaign for BC Hydro Powersmart
Milk - TV / Cinema
Save The Bees - TV
Bee Friendly is an organization dedicated to the preservation and conservation of native bee populations.
EnviroCare magazine ad
To highlight the fact that EnviroCare products are made of 100% recycled print materials we sealed tissues into the back cover of this magazine, literally turning it into a box of EnviroCare Scotties tissues.
*National Advertising Awards Gold Winner
“EnviroCare products are made of 100% recycled materials, like this magazine.”