We wanted to show the world what real Canadian experiences were like so we offered the director's job to real Canadians, all 35 million of them.
Coverage: The New York Times, Fast Company, Mashable, Yahoo News, MSN, CTV, The Huffington Post and more.
Results: Over 65 hours of footage submitted, 1,000,000+ views after 4 weeks.
35 Million Directors Film
35 Million Directors Case Study
The Eatery - Poster Series
The Eatery makes unique sushi rolls.
Hand drawn typography and illustration by John Larigakis
Vancouver Police - TV
TV Campaign for the Vancouver Police Foundation.
The Making of Two Police Commercials
Shot and edited by John Larigakis Music by Atlas Sound
Volkswagen - Print
"Without Volkswagen Side Assist a lot can hide in your blind spot."
Power Smart - TV
TV Campaign for BC Hydro Powersmart
Milk - TV / Cinema
Snack Time - Web Series
Snack Time was created for the milk producers of western Canada.
Since the target for the campaign (teens aged 13-17) spend less time with traditional media and more time watching fun, quirky videos on YouTube, we decided to create content that they would actually look forward to watching every week. The characters themselves act as a subtle reminder that milk goes great with our favorite snacks.
Snack Time - Best Moments
Save The Bees - TV
Bee Friendly is an organization dedicated to the preservation and conservation of native bee populations.
EnviroCare magazine ad
To highlight the fact that EnviroCare products are made of 100% recycled print materials we sealed tissues into the back cover of this magazine, literally turning it into a box of EnviroCare Scotties tissues.
*National Advertising Awards Gold Winner
“EnviroCare products are made of 100% recycled materials, like this magazine.”