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The Challenge

Bookkeeping and accounting are not always associated with cleanliness or simplicity. Images that come to mind are that of complex spreadsheets, shoeboxes full of receipts, and accountants in antiquated offices. Bench offers something different. With Bench, entrepreneurs get a team of bookkeepers to do their books, and beautiful software to track their finances. To reflect this, the brand identity gives a surprising sense of relief and satisfaction.

My Role

Brand identity creation, graphic design, web design, art direction of illustration and photography, creative direction of all brand materials.

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