Role: Logo design Brand identity Photography concept & execution Art Direction
Snapchat Geofilter Designs
A series of geofilter designs for Snapchat in New York and Los Angeles.
Snapchat Geofilter Design
BCAA Site Content
BCAA's website was non-responsive, transactionally-focused and promotional heavy. The redesign strategy was to simplify navigation, and educate with engaging animated content. We took an existing bank of long, dry automotive and insurance content and transformed it into relevant, quick to digest videos as an ongoing series.
Role: Art Direction Concept Development Illustration & Character Design Writing Content Creation
Results: 73% Increase in Membership Conversion Rate 27% Increase in Membership Sales
Each animal graphic is a population chart to scale with a stat about the animal's depletion due to poaching. The highlighted piece also represents the causes of the animal's declining population (shark fins / ivory / trophy hunting)