Client

Henkell: A deluxe brand of traditional shaving supplies

Brief

Create a modern, masculine identity and packaging that reflect Henkell’s traditional qualities.

Solution

The “H” mark is created from two razor heads in the negative space. This firmly ties the logo to shaving. The packaging offers a trational alternative to modern shaving with a shaving brush and soap, and a convenient wooden storage system. The overall appearance sets Henkell apart from the competition.