Client

Mohawk Paper

Brief

Create an annual report that highlights the importance of paper in today’s evolving digital world.

Solution

The new communication strategy was to focus on the tactile nature of paper: something that can’t be replaced by technology. By using a paper pack to contain the report, and pop ups that interact with the reader, the tactile quality of paper is emphasized. By splitting the report between verbal messaging and statistical information, the content is organized in a way that is easy to access.