BRIEF

Build excitement for the release of Daredevil Season 2 on Netflix.

SOLUTION

Daredevil is known for its epic fight scenes, so we staged a new kind of fight driven by social media conversations about the show’s three main characters. Every 48 hours the most talked about character struck a blow, adding cuts, bruises, bullet holes and three-dimensional weapons to the other characters’ billboards.     

RESULTS

The fighting billboards received 780,000 votes and 10 million earned media impressions, leading to one of Netflix’s biggest launches yet.