Client

Rusty Barrel Whiskey

Brief

Develop print ads that will catch the attention of Canadian men between 25-55. This brand wants to be seen as intelligent and down to earth.

Solution

The ads use common dialogue to show everyday truths in a humorous way. Words are pulled out from the copy to reveal the true meaning of each situation, much like the brand's personality which is straight forward and cuts to the chase. The positioning line summarizes the concept and uses language that speaks to the product.